Posts

Why do Business Leaders need Leadership Coaching? who is the best Leadership Coach?

  A Leader has primarily two objectives:- 1. Getting things done 2. Developing people Rest everything else is a part of either of the above two activities. For a leader to achieve success a powerful executive presence is important as it ensures that the impact lasts forever. Leadership Coaching is about supporting senior leaders from CXOs of national and international corporations to ambitious entrepreneurs. Leadership Coaching helps to bring lasting positive, impactful change in their personal and professional world, and help them achieve even higher levels of success. Leadership in a corporate world is not just being able to manage projects, solve problems or drive results; leadership is also having the ability in developing and empowering employee gains, in their ever-expanding arsenal. Coaching in Leadership allows leaders to be more effective in motivating their team and connecting with them at a deeper level. It helps in building trust among the team members...

Video Marketing - The perfect way to build your brand

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The world now is emerging from traditional to digital in every aspect. With the internet being the need of the hour, more than 60% of the global population uses it. It is a known fact that an average user spends 90% more time browsing through websites that contain videos when compared to those without videos. Users look at spending less time surveying about the product through short videos rather than reading, which is time- consuming. Therefore, if you are looking at attracting more traffic to your website and engaging them to convert into customers, you need to have your brand presence. For this purpose,  video marketing  is essential.  Digital marketing today is a billion-dollar industry globally, and this means that everyone has realized the value of video marketing strategies and the importance of investing in the right place to get this done. Branding a product through state-of-the-art videos and creating videos, which provide a deep and clear insight into the brand...

Redesigning website – one step up towards business growth

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When does your website need a redesign? Change is inevitable change is the only constant, change for growth and progress. Ever realized that everything changes at some point in time, a TV channel logo and color, a school uniform, the music trend, the dance forms, the menu, and the list goes on and on….and same applies to your company website.  A website is like the front office, the most looked-at marketing tool of your company and hence needs to be one that attracts the target audience. The day you notice that there is less traffic to your website or there is difficulty holding back that traffic - is the time you realize, You need to redesign your website. With the world getting revolutionary, getting more digital, the total number of internet users around the world growing by 321 million in the past 12 months, you don't want to lose the opportunity to turn the visitors into your customers. A business website needs to be like a perfect salesperson – very informative and impressive...

DIGITAL MARKETING – “THE NEW BLACK”

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  “Seeing Is Believing” and what you see is what you would like to own or possess.  Marketing is all about providing the best available. “Time and Money” is the most important factor, either saving both or using wisely is of utmost significance.  Now, into the 21 st  century, customers are surpassing the age-old methods of buying a product from a physical brick and mortar store, and are moving to online shopping.  So in this scenario,  digital marketing  is the new black. WHAT  – Digital Marketing is the most innovative and novel concept of marketing in the present day.  It emphasizes the promotion of products through various forms of electronic media, specifically the internet. HOW – It is one of the widely expanding means of advertising a brand and making it easy for the consumers to find the product of their choice through online search and research and finally getting the desired product while saving time and money. Digital Marketing invo...